Stephanie Courtney who plays Flo the Progressive Insurance Girl


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Stephanie Courtney

who plays Flo the

Progressive Insurance Girl

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Flo (Stephanie Courtney)

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Progressive Insurance Commercial – Flo Craves Tacos in Back Up”

Progressive Insurance Commercial – Flo & Ahab Talk Boats

ATWT: Progressive gay ad airing during ATWT

Progressive Insurance — his Toys — Surprise !!

Progressive Insurance Commercial – Flo Dishes Out Discounts

Progressive Insurance Commercial – Flo Visits Dave’s Aisle

The Progressive Insurance Girl (FLO) [watch in hd]

Flo Has a Helper in the Progressive Insurance Superstore – “The Specialist”

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Stephanie Courtney is main company member of the famed Groundlings Theater in Los Angeles, regularly performing in their sketch and improv shows. She hails from Stony Point, New York. After graduating from the Neighborhood Playhouse in New York City, she started doing stand up, which brought her to Los Angeles. She’s been invited to perform her stand up at theAspen Comedy Festivaltwice. She also performed in Aspen in “Those Courtney Girls”, a show she co-wrote with her sister, Jennifer, and in the Mr. Show Tour, “Hooray for America”.

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Melvin Goes To Dinner (2003)

Melvin Goes to Dinner is a 2003 film adaptation of Michael Blieden’s play Phyro-Giants!, directed by Bob Odenkirk. Blieden wrote and stars in the film, along with Stephanie Courtney, Jack Black, Matt Price [1] and Annabelle Gurwitch.

It primarily centers on intimate dinner conversation between two men and two women, all in their thirties; the connections between them are revealed throughout the course of the movie.

The movie won the Audience Award at the 2003 South by Southwest Film Festival in Austin, Texas, as well as the Best Picture and Best Ensemble Awards at the Phoenix Film Festival.

Michael Penn wrote the music for the film.

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Stephanie Courtney “The 99 Cent Store”

World Cup Comedy [Sliced Bread] The copier is broken

Sign up for Facebook to connect with Stephanie Courtney.

bubbly and beaming, high-volume, with a flip of dark hair and a face like a lollipop. She irks as she endears, bemuses as she bewitches. She’s a bundle of energetic contradictions, bursting here, retracting there. Her expressions blink and change like a neon sign. Her eyes are popping globes. And she just sold you a bunch of car insurance.”

She recently spoke to the Houston Press in an article called “The Cult of the Progressive Car Insurance Chick”. That article said of Courtney:

“Am I the only one completely and totally enamored of the woman in the television ads for Progressive car insurance? You know, the ones starring that babelicious brunette named Flo with her ‘tricked-out name tag’ and her ’60s style eye makeup and her kissable red, red lips?”

“It’s so weird,” says Stephanie Courtney.

Courtney is 38 and has had the role of Flor for one year. Now because of the cult following she has been signed for 1 more year. Stephanie Courtney is a former member of Los Angeles’ Groundlings.

She says it takes 2 hours to transform her for the commercials. “And the makeup is like painting a portrait on my face.”

Barbara Eden

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102 Responses to Stephanie Courtney who plays Flo the Progressive Insurance Girl

  1. Momo says:

    I don’t think she’s married as I knew her in 1986 and her name was still Stephanie Courtney and she was 15 then. We went to summer camp together. My sister still has a camp photo with her and Stephanie in it but I have to ask her to find it. I was 2 years younger so I didn’t hang with her as much but she was in my sister’s group for the older girls. It was in Bear Mountain, NY. I remember her as a nice person.

  2. Scott says:

    Momo,

    Most actresses use there maiden name in their professional life. So you might be married, her name has nothing to do with it.

  3. Joe says:

    She is so butt ugly – w or w/o makeup-

  4. dummidumbwit says:

    Ugly, well I hate the idea being a passenger on the “WHATEVER” pad on a 900 CC Vtwin, but I’ll make an exception in her case??? Jeezzz!!!

  5. Jeff says:

    Agree with Joe, not that attractive. And I know it’s not her but the character in the commercial, Flo, is sooooo annoying. In every one of the previous pictures the other person in it is more attractive, even the guy in the Melvin goes to Dinner picture and he isn’t that good looking either.

  6. dummidumbwit says:

    Olberman has this Chick on sometimes who is like a Classic Rock DJ in New York and in theory, this person isn’t “Cute” but for some reason I think she’s incredibly sexy, it must be Charisma or some other factor than plain old Universal Ascetic Standards, and while I still think Flo (and Stephanie) are really cute, it’s a strong Charisma effect too?

  7. Joe says:

    Her doughy, overly made up plasticky face is the stuff of nightmares.

  8. john says:

    I wish this young actress well. She certainly will move on to bigger and better things. Those who criticize her character are either too stupid to know that a commercial is an act or just plain stupid.

  9. Vincent says:

    You know the first time I saw the commericials, I just thought she was a charactercher. But the more I watched the commericials the more enamored I got with her character. Her character has the over the top personality with an underlying very subtle sexuality. Ultimatley people are attracted to her. No wonder she got an additional year for the commerical.

  10. Grace says:

    Well, she may not be a beauty queen to you boys, but who’s making a name for themselves, you or her? She is.

    I personally think she is pretty.

  11. Veto says:

    Stephanie Courtney-Kalonack (when I heard it I thought of Colonic-till I saw it in writing-LOL) is married to a guy who changes light bulbs at an L.A. improv theater, she is part of, along with sister Jennifer. In showbiz he is a lighting “director”. I used to watch TV and be entertained by commercials, Flo is right up there with Billy Mays-well She should be. The next one to go hopefully soon is Kathy Mitchell, the hawker who does those awful, Kitchen Express ads.There’s another gross out I can’t get a name on is the muff who does the Planters Cashew commercials with the mole and uni-brow. “Your Just To Good To Be True” blaring as the back round music.
    Please-don’t dig up any Tom Carvel ads and show them-you little Cookie Puss You-LOL

  12. dummidumbwit says:

    Nah this is the state of the Art now, in case U aren’t bombarded by these in Ur area???

  13. Doug says:

    She is beautiful! What are you guys talking about!? True, she is annoying on the progressive commercials, but gorgeous nonetheless!

  14. Openeyed says:

    She gets under the skin in a good way! I hope to hear more from her soon!!

  15. Rygar says:

    She makes me want to slit my own throat! Someone please make her go away!!!!!!!!!!!!!!!!

  16. mozart says:

    hello all idiots! the role named flo is is simply gorgeous , the world would benifit greatly if ther were more ladies in real life that apreciates that look in wich she has besides the personality! Stephanie plays the role incredibly and i wish for more of her……….

  17. steve says:

    Courtney is my homegirl from NY, Yes stony point,west point,and highland Falls. We Love you kiddo!!!

  18. eric says:

    Both of your screen captures for Melvin Goes to Dinner are of the wrong girl. That’s Annabelle Gurwitch.

  19. dummidumbwit says:

    I looked up Annabelle Gurwitch, she’s really cute too, I can’t tell but you have me concerned enough to take off the two shots in question? Ruling please, the pics had been there forever and are still in Google listed as Stephanie, but I think you are right, especially after looking at the trailer I linked? Darn it, Norah and Contessa mess me up too? thanks!!

  20. Jason Campbell's mustache says:

    She is annoying.

  21. Tim Wargo says:

    Flo is cute as hell!How could anyone not like her?

  22. Kathy says:

    Wow! How in HELL can ANYONE NOT think that RIDICULOUS FLO is annoying??!! Good Lord!! The jokes are SOOOOOOOO STUPID!! And she is (or at least the look they’ve given her) is soooo ugly! She’s hideous!! People have such bad taste any more. Sheesh.

    • Sandy says:

      Man, you just said everything I’ve been wanting to say to the people who came up with this stupid, agghhhhhh ad! I hate each one with a passion. And I mute them right away. Oh how I wish they would end.

      • Kyle says:

        Please. you’re both fugly, and not on TV. I love how people think that they can judge actors and actresses on their looks when they themselves have nothing to do with the biz, and wouldn’t be cast in a commercial if they were the last fat nasty mongoloid housewives on earth. Shut your mouths already, you jealous skanks. She’s getting paid, and exposed to millions of viewers on a daily basis. Keep on hating though, it must give meaning to your pathetic existence.

  23. Bruce says:

    I see two things. One, Gieco has a hit, if you like the way she looks or not, the commercial got into your head. That means as an actress she has done her job very well. Second, I see an actress who can project a personality that is convincing enough to be real.

    Thanks for including a picture of Stephanie outside of her Flo persona, In my opinion she is a very beautiful woman and I will look forward to seeing her branch out into other acting roles.

  24. dummidumbwit says:

    Bruce, I agree with everything U say except Gieco has a Geko and Cavemen? But that falls into the category of not being able to tell Contessa Brewer from Norah O’Donnal half the time so I forgive U?

  25. Bruce says:

    Sorry about that, she mentioned the geko in her interview and it stuck in my head. See the power she has over me.

    I even have progressive insurance.

  26. dummidumbwit says:

    It’s OK, if U look at the Top photo on my flickr stream (right below comments) Thats State Farm World Corporate here where I live. They need to quit buying up the East side of Bloomington and Pay Barry Manilow to come up with a new song U think??

  27. Daniel says:

    In my opinion Bruce has had the smartest and most thought out opinion on the GORGEOUS stephanie. Now I will be truthful enough to say that my interest in this girl has spawned solely on the commercials, not only is she very pretty but does an excellent job at catching the viewer’s attention. I also agree with those who may say she is annoying, but keep in mind these businesses aren’t here to sattisfy YOU, but to sell their product.

    So as Bruce mentioned, they have done a good job in having all of your attention. I’m glad I finally found out who this girl is, and thanks to all who posted her past apperances in movies so if I’m ever bored I can look them up.

  28. Nodov says:

    The character works! Stephanie makes Flo work. I can not imagine having the tolerance to deal with Flo for long enough to get an insurance quote much less anything more challenging.
    I have wondered whether Stephanie got to do Flo and the customer character ever since that piece aired. If she did play both parts were we supposed to figure it out? Since other comments mention a sister, it may have been her sister playing the customer (much more tolerable character – wouldn’t get me to remember the tricked out name tag or Progressive)

  29. nibornagrom says:

    Please marry me.

  30. eris says:

    I LOVE Flo!!!!

    She’s like Amy Winehouse’s sober and infinitely-less-skanky sister.

  31. Tangles says:

    I realize the ad execs reason and purpose of creating this ugly and incredibally annoying “pitchgirl”, is to make the buying public remember and talk……..i.e. this very website. However, because of the warped thinking of these “brillient” execs., I would jump off a skyscraper before I purchased any product of Progressive Insurance. By the way, did’nt the government just fine Progressive for lying claiming they are cheaper than their competition?

  32. Kendu says:

    I think she is pretty. I agree that the commericals can be annoying – but in a good way. Is she a top 10 on a hottie list – no but make it a top 50 and she’s there!

  33. mamakan says:

    I looked Stephanie up because she fascinates me! I can’t take my eyes off her commercials.
    “….aaaand we’re walking….” She’s absolutely classic, and brilliantly entertaining. You have a huge future ahead of you, girlfriend. GO STEPHANIE!!!

  34. CoolFree says:

    She’s Hot, and you know it!

  35. john says:

    I read some of the comments on here and I lose a little faith in peoples general intelegence. The morons who criticise her because she is made up and her jojes are stupid, I have to agree with the other poster who said people are simply to stupid to recognize that her character is meant to be a little out there, or those people are simply just stupid and their is no more to say. the commercial is successful I hope because most have the IQ to get the joke.

  36. Loren G. says:

    My actual first reaction when I saw the commercial was ‘OMG..my ex-wife’ then I began to feel I had a chicken bone caught in my throat.

    But she does her job very well. And btw when I needed car insurance, I used her company.

  37. billydakid says:

    Every commercial and every sit com and every movie that ever had a Flo on it had a gal that was painted up. Deal with it. She’s freakin HOT.I’d divorce my plain vanilla wife for this Doll Baby any day.

  38. dummidumbwit says:

    I agree on the Hot thing but it’s projected off the Charisma thing, the unflagging appearance of natural positivity more than Form and Stature? She has till 7 PM to keep getting more hits on the post to exceed (she already has set) the record of hits on a single day on one of my single posts, so she’s hot that way 2!!
    Stephanie Courtney who plays Flo 6,732 (hits today)

  39. yourgonnamissthis says:

    She is beautiful! I like those commercials BECAUSE of her. She has a shining personality. I hope she gets some great roles in the future.

  40. RMM says:

    Geico hit a “Grand-Slam” with Stephanie’s character, ‘Flo’.

    How can anyone be derisive of such a thoroughly, enjoyable, character?

    Stephanie Courtney is an actress, comedienne for God’s sake. And in my humble opinion, a very talented one.
    Indeed, she’s following…”The Yellow-brick Road”.

    This character, ‘Flo’, is merely a stepping stone for Ms. Courtney.

    I wish her only the best. She, as ‘Flo’, halts-me-in-my-tracks. Often find myself rushing back into my tv room whenever I hear Flo coming on.

    I say, give ‘em a Cleo award…

  41. K says:

    Flo is popular perhaps because she is a female. The Geico lizard and cavemen and Allstate’s Dennis Haysbert are all male.

  42. Mark says:

    Interesting!
    I guess people will talk about anything these days. Oh well, here’s my two cents; one plus one equals 2 for the money. I just wish I was the other one with her collecting it, but I’m not that cat, so one more and I got to go. By Flo!

  43. Bruce says:

    Surfing the net I found a couple of Y tube videos featuring Stephanie. I particularly love the Groundlings video.

    i find it interesting that she mostly plays it straight. The progressive comercials will hopefully show others she can be animated and funny.

    Good luck Stephanie

  44. L. Lincoln Hayes says:

    I continually read how beautiful Mrs. Kalonack is. Why is she never photografed in a bathing suit and a dress to show her legs? Is he embarassed by the shape of her legs or Progressive does not have a bathing suit or dress for her?

  45. dummidumbwit says:

    She’s selling Bubbly natural positivism and Charisma, her body is not the focus, she’s an actress portraying a really happy well balanced positive joy of life person? Jeez, look at my blog, obviously I like hot bods too, but her talent is the projection of an idyllic persona, not a standard appeal to animal chemistry and she does it so well?

  46. SarcasmGirl says:

    I’m sure progressive is trying to sell sex with Flo. Obviously she is there to make you hot and horny. She is there to make your girlfriends jealous and make teens girls go vomit in the closet. Oh wait, that’s every other female on TV. Why is her sex appeal the focus of this blog. You’ve got to love the internet. Sex deprived over opinionated dorks who hide behind their 52 inch monitors and 120 TB of ram.

  47. Loren G. says:

    “…there to make you hot and horny.” Really? I don’t think so…She’s an actress that reveals nothing but a bubbly, fun, personality. It’s a stretch beyond possibility to perceive her, or the commercial director, trying to evoke a sultry, seductive character. I have neither a 52″ monitor, or 120 TB of ram, I am, though, sexually deprived, and Flo generates no erotic desire in me. She does generate friendliness, sympathy and happiness…sex no, salesmanship yes.

  48. rob says:

    I love her blonde personality on the commercials and think she is beautiful. She has a very enthusiastic roll and her demeanor as an actress is great. She is beautifull.

  49. WARLOCKMAN says:

    Точно, жизнь не может быть идеальной :)

  50. Surfer619 says:

    On the TV commercials, she’s a dumb/annoying b**** who is average looking at best and deserves nothing but a large d*** down her throat. As for real off-camera personality, I’ am almost certain that it’s not that much different.

  51. Mark 12:12 says:

    At first i didn’t think much of her, but the more i saw her, the more I wanted her. She is extremely sexy and I would give anything for just one night with her! Way to win me over Flo. Sexy, big time!

  52. dummidumbwit says:

    Chill Lincoln, U need to be posting these comments on the Vampirella post where they are appropriate?

    http://dummidumbwit.wordpress.com/2009/09/01/vampirella/

    http://tu.tv/videos/barry-manilow-mandy-live-mpg

  53. dummidumbwit says:

    However, in Lincoln’s defense, Mark 12:12 was at odds with my intention on this post, FLO isn’t there to be lusted, she’s nice and happy, projecting a more positive attraction as opposed to the harder edge of animal appeal, She’s doing well and she’s not Marilyn Monroe, she’s something more subtle, wanting to cuddle is more appropriate than wanting to have intercourse? Jeez Mark, Lincoln may be right in you’re case?

  54. Bernie says:

    My entire family love the korney commercials! That is the intention! “Bad Elvis” is always funny. I think Flo is confident and very cool. Stephanie is even better looking! Very hot. She has talent and I look forward to seeing what she does next. We love ya, Steph!

  55. Loren G. says:

    @Bernie, exactly right on all points.

  56. Jimee Hudson says:

    I’m a big fan of flo and I think she is exceptionally intelligent and beautiful! This world has become looks oriented instead of people loving. She is doing an excellent job for that company and many of us dont care about the negative jealousy that she will encounter because we will support her efforts. This woman is on her way to great success! Oh, and by the way………..I guess all the jealous haters would have turned down the opportunity to be on tv, make a lot of money, and do what they sought out to do in the first place……….gain success! P.S…..I Love you Stephanie ( Flo ) Courtney!!! Stay on course and keep up the good work!

    Jimee Hudson/Music Producer/New Orleans

  57. Nice Article..,I know your site from Search Engine,thanks to your Insurance Article,I love your site,my site also same nichie with your site…thanks

  58. Sonny D says:

    Hey all you haters out there……..her job i’m sure is not to turn on every guy that sees the ads so chill out!! But i’m sure she’s gonna catch a few eyes and she surely caught mine. I love her retro look and very kissable lips. Plus I can’t wait for her to turn around so I can catch a glimpse of her
    nice butt. OH YEAH!!!!

  59. dummidumbwit says:

    The buttons are pushed, but they are pushed in a more positive way than the usual Maxim cover I insist!!! Go grab a Maxim, this is different to a point ??

  60. dummidumbwit says:

    http://tu.tv/videos/barry-manilow-mandy-live-mpg

    And it;s about advertising and Marketing and I’m calling for State Farm to cough up and pay Manilow to come up with a new song as a local economic boost while still loving FLO??

  61. Donny Ve says:

    Hope this isn’t nosey, but I wonder how much money she makes.

  62. Loren G. says:

    I don’t think that’s being nosy, and being curious I’d like to know. But surely it’s proprietary with Progressive and a clause of their contract with ‘Flo’…though if anybody has a good guess it would just interesting trivia.

  63. dummidumbwit says:

    Enough to be bubbly and cheerful 24/7 (or use her skills as an actress to pretend more likely) w/o the use of Antony Robbins, Zig Zigler or some other mindless commie plot Ha Ha!! Hell maybe she does it all for free passes to all Dale Carnegie events and functions?? U never know?? Ha Ha!!She gets paid enough to project the image that her job doesn’t stink like mine usually do??

  64. insurance says:

    hey,you have a great site here! I’m definitely going to bookmark you! Thank you for your info.And this is insurance site. It pretty much covers insurance related stuff. :)

  65. dummidumbwit says:

    Ha Ha!! I love Flo but State Farm corporate is here and I want em to Pay Barry Manilow to write a new song!! All economics are local?? Like a good neighbor State Farm is There….!!!

    http://www.statefarm.com/

    My address is listed in the Support Dummidumbwit page so be a Good neighbor and cut me a Check!! Ha Ha!!

  66. ERICA MOYA says:

    Hello Stephanie/Flo,
    I’m Erica and I am Interested in staring in the Commercial with you as seen you peeps are looking for someone to stand with you. I am so in to this. I love the commercials that make me smile and desperately want to be apart of the team. Please Call me if the postion is still available. Thanks>>.
    Erica 214 758-0308

  67. Leah says:

    My daughter has been in love with Flo since birth! She is almost 2 years old now, but she’s always been taken with Flo. Whenever a Progressive commercial comes on the television, she’s entranced! Just thought you might like to know :)

  68. kathleen says:

    Anybody from Stony Point, New York is A-OK with me. Anybody with the last name Courtney from Stony Point is even better. I just want to know if she is from the old Courtney family from Stony Point. If she is, then she is a cousin and that would be super cool. Go! Stephanie. I love Flo!!!
    Kathleen

  69. loren gurne says:

    you passed your audition, you passed you apprenticeship…signed a good contract with progressive, proved a trooper. NOW take the guest spot on that comedy and then showing your skills have your agent collaborate with a successfull scriptwriter on a new ‘idea’ (such as the outcome of a pitchwoman’s successful outing). And then go for the end result of honest work bears its fruits..I for one am ready to see you in a new and bigger venue/audience..You’ve proven yourself. And I can’t help but see the new, even younger cadre of hopefuls striving, rightfully and righteously, for their break. You, Flo, have had it and succeeded.

  70. dummidumbwit says:

    Ha Ha!! I love Flo but State Farm corporate is here and I want em to Pay Barry Manilow to write a new song!! All economics are local?? Like a good neighbor State Farm is There….!!!

    http://tu.tv/videos/barry-manilow-mandy-live-mpg

    My address is listed in the Support Dummidumbwit page so be a Good neighbor and cut me a Check!! Ha Ha!!

    http://www.statefarm.com/

  71. yes
    thaks more about this information

  72. john m says:

    Well after just checking to see how much the broad made, it took me into this site. For those of you who hate or like, the point is Progressive is the winner. They got your attention in a big way and that’s what the bottom line is for a commercial.. Now let’s see her do one on the beach….

  73. mat says:

    well i would………… give her 1 out of 10

    or just give her one if i had the chance

  74. dummidumbwit says:

    Flo’s Hot, the Ad tesm is brilliant but I stll want State Farm to quit buying up the East Side of the Town I live in an pay Barry Manilow to write em a new song then we’ll see?? Ha Ha!!

    http://tu.tv/videos/barry-manilow-mandy-live-mpg

    Seriously, this whole town got ate by a Hospital, a University anna Insurance Company??

  75. Asha says:

    I love the Flo character, but I want you guys to know that the “choose your price” policy is a lie. I once called Progressive. They quoted me $60.00 or so per month for car insurance. I told the agent I’d prefer something around the area of $40.00 per month. He said, “Well, we don’t have anything like that.” False advertising.

  76. jeremy says:

    why do people hate someone then go looking for pages about that person just to leave a bad comment about that person? if you don’t like her then don’t go looking for pages about her… it’s that simple.. Stephanie Courtney is beautiful…

  77. dummidumbwit says:

    Good question, the Human mind is so vast and the study of it is so new and such a Soft Science I have no idea, she’s a cult item but it’s a wholesome interest as opposed to sayInes Sains I suppose?

  78. jeremy says:

    i suppose… and shes hot too.. lol

  79. dummidumbwit says:

    It’s the bubbly posistivism that she can project as a Comediane and an actress, unless, she is actually like that, she must be an incredible actress? Life in an Insurance retail supercenter would have burn out like the stock market more likely, an endless series of having to watch Zig Zigler videos and Antony Robbins events to keep from strangling someone, not a happy glade in a spring meadow? It’s the image of wholesome positivism and eternal optimusm that is her art and she is cute as well?

  80. Island of Islands says:

    Dummidumbwit, the Stephanie Courtney thread is my first encounter with your blog, and I am enjoying immensely what I see so far! My hope is that others of your popular culture threads are as enjoyable. That I was pursuing the source of the Progressive Girl says something about me, at least in my wanting to know more about the image.

    I’d like to examine Ms. Courtney’s character mystique analytically though; why is it that the commercials elicit such a response, especially positive, from her audience? I appreciate your media references in the discussion too, I think they go a long way in revealing why some of us find her charming.

    For example, your Leslie Gore, Barbara Eden, Elizabeth Montgomery inserts all refer to commercial recording or sitcom actress successes in the 1960’s & 70’s. They were purposefully referred to by the makers of the Progressive ads in creating the persona of Progressive Girl. But why were they used as references to sell insurance?

    Heavy makeup, false eyelashes, heavy spray laden flip hair styles, bubbling, vivacious personalities; throwbacks to a tumultuous time in U.S. history – what positive references can be gleaned for use in current day advertising?

    Eden, Gore and Montgomery were personalities or played characters emerging from sexual repression, or the amount of emergence tolerated by mainstream media. We saw cleavage, lots of leg, fashions that often accentuated the female form, and as much sexual innuendo and symbolism as could escape the censors – images that would not have been tolerated only a decade earlier. These were new, often titillating images of womanhood available on mass media. The images were available to young and old, male and female, in every household that had a television. But the message was mixed with traditional values of feminine domestication, so as to soften the threat to the status quo.

    Our comfort with the 1960’s age woman was largely shaped by television. There is little coincidence that two of the greatest commercial sitcom successes of the time were I Dream of Jeannie (Barbara Eden) and Bewitched (Elizabeth Montgomery) both thinly-veiled male fantasies of female sexual subservience. And those sitcoms were eagerly consumed by girls and women too.

    This became for many of us our standard of womanhood, the sought after goal of domestic success and fulfillment. It also became the ideal of male comfort…much as hot soup on a cold rainy day is comfort food. When you see those overly made-up eyes, lipstick and hair, the actress doesn’t need to flash cleavage any longer to elicit a comfort response, that response, as sure as the warm satiated feeling following a bowl of hot soup, has been programmed.

    Why not tap this ideal in marketing a product? Tapping cultural symbols and ideals is probably a topic taught in business school. If it isn’t, it should be. One thing is for sure, Stephanie Courtney has effectively portrayed the persona asked of her. So much so that Progressive extends her contract and continues a very successful advertising campaign.

  81. dave asbury says:

    I want Flo to be the mother of our baby

  82. Storko from Phantom Playland says:

    I don’t fit the stereotype of a “fanboy.” I’m a decent-looking, reasonably-charming 40ish professional who dates actual women and I haven’t had a “celebrity crush” since my teens. I’m not in the habit of fantasizing about actresses I see on TV. Yet I find myself daydreaming about Flo on a daily basis and I’ve been trying to figure out why. After mulling it over for more time than I care to admit, I think I’m finally on to something.

    Flo is that pretty, vivacious teacher, babysitter or camp counselor that every boy fell in love with at some time in his life. Yes, she’s beautiful, sexy and kinda nutty in a good way – but more than anything, she projects a certain warmth that inspires good old-fashioned romantic feelings. Just look at the posts on her fan page on Facebook; for every crass post (“I’d hit it”, etc.) there are ten declarations of love, marriage proposals, etc.

    Flo seems like a woman you could actually meet in real life, someone who could be your friend, who might even date you. People who compare her to surgically-enhanced Hollywood sexbombs are missing the whole point of her attractiveness. Sure, Flo’s big hair and retro makeup have a certain fetishistic appeal, but that’s just gift-wrapping. Beneath it all, what you have is a sweet, funny girl-next-door, the kind of woman you would want to marry – or at least I would.

    Stephanie Courtney claims that she is not like Flo in real life, but I have to wonder. I suppose that statement could be true in a superficial way – but that warmth I referred to earlier, I don’t think that’s something that any actor’s skill can manufacture. It’s intrinsic to one’s personality and you’ve either got it or you don’t. Since it’s unlikely that I will ever have a chance to meet or talk to her, though, this will have to remain conjecture on my part. But for what it’s worth, I’ve heard from a few people who HAVE met her and they all say she’s very nice.

    So, yadda yadda yadda… There’s my two cents.

    Oh, shameless plug: my band is releasing a li’l ditty called “Her Name Is Flo” about a month from now. It’ll be on the Yoo-Toob, most likely. See ya!

  83. Frank says:

    She ain’t pretty in the Hollywood/supermodel/cover girl kind of way;she’s average looking,but she carries herself well, she’s got some strangely endearing character that emerges the longer you watch the TV ads,or like in my case,the longer I look at the Progressive ads in motorcycle magazines. She’s charming and funny–who knows,Flo’s character may even become the company’s trademark in the coming years,like that Sunmaid Raisin’s maiden.

  84. Tammy Irvine says:

    Hey there! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no data backup. Do you have any solutions to prevent hackers?

  85. I don’t normally reply to posts but I will on this situation.
    my God, i thought you were heading to chip in with some decisive insght at the finish there, not leave it
    with ‘we leave it to you to decide’.

  86. dummidumbwit says:

    This all has a purpose, I love FLO dearly, but I live in the town that has the world Headquarters of State Farm Insurance and they need pull their head out of the butt and to quit buying up the entire east side of Bloomington long enough to cough up enough money to pay Barry Manilow to write a new song before it’s too late?? Ha Ha!!

  87. Phantom Playland says:

    As promised:

  88. J Jon says:

    I think Flo is a cutie, and love the comercials. They are entertaining without yelling in your face, and you actually remember the product name. A lot of comercials fail at that last point.
    Ever try and tell someone about a comercial that you liked, and realize you don’t even remember who/what it was advertising? Not with Flo and the Progressive ads.
    To all the haters, chill out, it’s just a comercial. Get a DVR so you can skip them.
    Flo/Stephanie, You rock!

    • dummidumbwit says:

      Ha Ha!!! Evidently riding around on FLO like she’s a horse is frowned upon in thsi establishment!!! U couldn’t give a guy a warning howl could U Wolfie, I wanted an Iguana!!!

  89. Hubba Hubba, Flo !
    You blinded me, with Science !! BWAAhahahaha!

  90. conchita says:

    She is more enticing than Jennifer Anniston. The more you see her on the Ad, the more you want to look at all her appearances. You don’t get tired of her promos and actually finish watching the promos because you want to look at her. Her beauty is something you never get tired of looking at like other celebrities.

  91. D says:

    Confidence, a sense of humor and dose of quirky are attractive in anyone. I dig Flo.

  92. John Hedric says:

    I love those gorgeous blue eyes. Yes, she is very attractive, in personality as well as looks.

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