Mitsubishi Motors is flooding the city of Normal, Ill., with up to 1,000 of its
In an effort to prove electric cars will work — are “normal” — even in the smaller cities of middle America, Mitsubishi Motors is flooding the city of Normal, Ill., with up to 1,000 of its coming “i” electric cars.
And the company has launched an ad campaign to tell the rest of us about the project.
It was an easy bet, however, that the folks in Normal, population about 50,000, will like the new Mitsubishis: The town’s economy counts on having a giant Mitsubishi auto plant in town. The plant makes about half the vehicles that the Japanese maker sells in the U.S